The word, Diadora, comes from the Greek, "dia-dora", which means “sharing gifts and honours".

Sharing success, team spirit in competitive sporting activities, competition worthy of both team members and opponents, are some of the essential principles inherent in the Diadora trademark.

Add to this, Diadora, with a wealth of high-flying and romantic imagery, flanked by a a symbol, a frieze that represent the concrete nature of the company’s artisan origins, which, from back in 1948, made footwear, not a point, or rather the point of a dart, but an open and stylised upper, which represents the main element in creating footwear for sport or work.